Bob DeBorde
Chief Executive Officer, Suja Juice
Bob DeBorde is the CEO of Suja Juice, based in Oceanside, CA. Suja is the number one Cold Pressed Juice brand in the United States, with distribution in most major retailers throughout the US. Its juice products are plant-based, better-for-you, and 100% natural, organic, and non GMO. Suja has a well-positioned, premium portfolio in the health and wellness space, with products that include organic juices as well as functional shots. Under Bob’s leadership, revenue Suja’s revenue has doubled and is well positioned for continued growth going forward. Suja was a successful investment of Cohesive Capital Partners III.
Before Suja, Bob enjoyed a long 34 year career in the Coca-Cola system. He retired from Coca-Cola in 2018 as Senior Vice President for Coca-Cola Refreshments, where he was in charge of sales and operations. Bob held numerous other key positions in the Coca-Cola system including Senior Vice President for field operations in the US and Canada, Senior VP/general manager for both the East and Northeast Regions of the US, and VP/General Manager for Coca-Cola Enterprises in the UK. These and other roles included full operating responsibility in multiple geographies for Coca-Cola. Bob graduated from Spring Hill College in 1981 and currently resides in San Diego, CA.
